Anyone knows Keyser Söze? I bet so,m but for those who don’t here is a little update before I explain why he can teach us an important lesson:
Keyser Söze was truly born, however, when rival smugglers working for the Hungarian Mafia invaded his house while he was away, raping his wife, and holding his children hostage, killing one of them when Söze arrived to show him they were serious. They then threatened to kill his wife and remaining children if he did not surrender his business to them. Rather than give in to their demands, he shot and killed his family and all but one of the Hungarians, whom he spared knowing that the survivor would tell the mafia gang what he was planning to do. After burying his family, Söze went after the Mob, killing dozens of people, including the mobsters’ families, friends, and even people who owed them money, as well as destroying their homes and businesses. He then “went underground”, never again doing business in person and remaining invisible even to his henchmen, who almost never knew who they were working for.
So, what does this has to do with our storyline? Well, let’s analyse some of the important characteristics of Keyser Söze (who is a fictional character by the way, from the great movie “The Usual Suspects“. Just in case someone thought I would talk about a colleague here or some friend.). Keyser Söze tells us, that if you plan to do something, you should really be determined to do it right, no matter the consequences and the price to be paid.
So, what we can learn from this is, that in order to be successful, you need to be a bit recklessly sometimes. I was wondering, what Keyser Söze would do, if he would be in our situation and I reckon, that he would probably spent some time on resolving the issue with the competition. As we all know, that the major part of our business concept is about some foreign company establishing a german bank account in order to receive payments for goods sold from domestic customers on their homeground. So, what would kill the competition? Right, the loss of their domestic accounts. So, we need to make ourselves some thoughts, how those accounts can be closed down, as they are anyway just illegitimate and probably used solely for money laundry
On the other hand, if our competition can get Keyser Söze’d, so can we. This shows, that we need to lay out every crucial instrument of our operations double and more times redundant. 3 eBay-Accounts, 3 german bankaccounts, 2 international payment gateways, 3 reliable e-mail services. Maybe even two internet lines at home. As well as two mobile phones. We will definitely have to spent some time on the backup-plan.
Regarding our general proceedings, I am almost ready to submit my EntrePass application. We currently have a hell of a workload at the office, so we can not even meet up to jointly finalise the required documents. It is crazy. For over half a year, there is more time than anything, and all the sudden you are overloaded with work again, just when it does not fit at all. Well, that is what weekends are for.
Google-AdSense doing well, Text-Link is a waste of money
Great News from the AdSense front. They are bringing in klicks now
4 klicks in the last 2 days, that is a good ratio. Text-Link on the other hand is quite a moneywaster. 2 clicks in 8 days is quite low, especially for 40$ for 30 days. In the end I might get like 10 clicks in total, which is like 4$ a click. Not very interesting to be honest. Furthermore, they should really improve their customer service as well, as I told my account manager Julie Zare about this. Up to today, no one has gotten back to me to at least explain, why the ratio is that bad and what they would do to improve this situation. Maybe or better most likely, they have no idea themselves. So, spare your money, learn from my experience and go with Google instead.
Design Poll
Well, every eBay-shop needs professional designs. Here are some concept studies. Please leave your comments, as I would really be interested how we could improve our look. Test 1, Test 2, Test 3, Test 4 and Test 5.
That’s it for today, I am tired as hell but at least I kept my promise for today and made a post to the blog. It is all about discipline and determination, that’s what Keyser Söze would say 